The Modern Sales Handbook

As a member of Modern Sales Pros, get your free copy of Pete's new book ($50 retail) as a thank you for a sales analytics discussion.

Founding Sales is the canonical handbook for early stage go to market. Written by Peter Kazanjy, founder of Modern Sales, and multi-time exited founder, and early stage GTM expert, Founding Sales is 400+ pages of tactical, practical how-to for modern sales leaders, and more.

 Similarly, Atrium is the most powerful way to instrument and manage your modern sales organization, showing founders, sales managers, operations staff, and leaders what's working and what's not - for AEs, SDRs, CSMs, and more.

If you're a founder, exec, sales operations or enablement pro, sales or SDR manager or leader, sign up for and attend a sales analytics discussion and demo of Atrium's data-driven sales management software, and we'll send you a copy this fantastic modern sales book. Just drop your details, and we'll be in touch.

Founding Sales is the pre-eminent startup sales book. It's essentially a book on how to sell for modern sales orgs..