ON-DEMAND RECORDING

There's something wrong with sales performance in 2024. Everyone can feel it, but aren't quite sure what's causing it.

Turns out, there are a number of contributors - leftover performance expectations from the highs of 2021-22, work-from-home visibility issues, and more.

But it's clear the erosion of accountability is eating away at the foundations of sales performance.

Thankfully, it's fixable. But fixing it requires admitting there's a problem and intervening to solve it.

In this no-holds-barred session, Atrium founder and CRO Pete Kazanjy (Author of Founding Sales, Founder at Atrium) will rip the band-aid off and confront the ugly truths holding sales teams back.

Pete will share hard-won lessons on:

• What caused this current "Performance Gap"?
• How to establish a Bill Walsh-style "no primadonna" culture where the team always comes first
• Using data to spot the leading indicators of underperformance and toxic behavior early - like reps with perpetually "busy" calendars.
• Differentiate between reps who need coaching, those who need consequences, and those who need to find the door
• Rekindle the hunger in reps who have gotten fat and happy in the era of easy money
• Build a culture of radical accountability and continuous improvement without slipping into fear and loathing

This isn't about theory or platitudes. It's about the real, raw, sometimes uncomfortable side of sales leadership in the 2024 (and beyond).

Whether you're a CRO, frontline manager, ops maven, enablement ace or a rep who doesn't want to be complacent, you'll walk away with a field-tested blueprint for dragging your team out of the performance doldrums and into the brave new world of accountability-driven selling.

The old sales order is dead and buried. High-performing orgs are bringing reps back to the office, doubling down on metrics and transparency, and putting accountability at the center of their culture. Pete will show you how to do the same - and unleash the untapped potential lurking in your team.

Your team's attainment - and your reps' careers - depend on it.