Be amazing at modern sales

As a sales operations pro, sales manager or sales leader, or exec, attend a live sales metrics tutorial and Atrium demo and we'll send you the authoritative modern sales handbook.

Founding Sales is the canonical handbook for early stage go to market. Written by Peter Kazanjy, multi-time exited founder, and early stage GTM expert, Founding Sales is 400+ pages of tactical, practical how-to for founders, early stage sales leaders, and more.

 Similarly, Atrium is the most powerful way to instrument and manage your modern sales organization, showing founders, sales managers, operations staff, and leaders what's working and what's not - for AEs, SDRs, CSMs, and more.

If you're a founder, exec, sales operations or enablement pro, sales manager or sales leader, use Salesforce as your CRM, and sign up for and attend a sales analytics tutorial and demo of Atrium's proactive, continuously monitored sales performance analytics, we'll send you a copy this fantastic startup sales book. Just drop your details, and we'll be in touch.

Founding Sales is the pre-eminent startup sales book. It's essentially a book on how to sell for sales beginners.