Download your copy of Atrium's eBook:
The Sales Performance Gap

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Table of Contents

Chapter 1: What Is the Sales Performance Gap? 
Chapter 2: A Look Back—How Sales Used to Work
Chapter 3: The Big Shift—What Changed and Why It Matters
Chapter 4: The Era of Easy Money—ZIRP and Its Aftermath
Chapter 5: Automation Overload—Sales Engagement and Lost Skills
Chapter 6: The Work-From-Home Revolution—Isolation and Its Costs
Chapter 7: Social Media Distortion—Unrealistic Work Expectations
Chapter 8: The iPhone Gen—The Decline of Live Communication
Chapter 10: Rebuilding a Culture of Expectations and Accountability
Chapter 11: Coaching Managers to Lead, Not Just React
Chapter 12: Rebuilding Core Selling Skills
Chapter 13: Designing Work Environments for Learning and Growth
Chapter 14: Leveraging Tools to Reinforce, Not Replace, Good Behavior
Chapter 15: Leading with Transparency and Long-Term Thinking

 

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Uncover the root causes behind today's sales performance challenges and get the concrete roadmap to building a high-performing team.

This book dissects the convergence of economic shifts, technological changes, and cultural factors, which are creating challenges for modern sales organizations and especially affecting younger sellers.

Based on industry data and case studies, it provides actionable steps to rebuild sales excellence.

What You'll Learn:

  • The measurable decline in quota attainment from 68% to 51% in recent years, and what's driving this troubling trend

  • How easy money policies, automation tools, and remote work environments combined to erode fundamental selling skills

  • Practical techniques to rebuild live selling abilities through structured practice, role plays, and coaching rhythms

  • A blueprint for transforming frontline managers from reactive deal-chasers to proactive skill developers

  • Effective methods to reset expectations and build resilience in an era where social media distorts career realities


This ebook delivers the diagnostic insights and tactical playbook needed to close The Sales Performance Gap for sales leaders tackling performance problems, managers developing their teams, or professionals simply wanting to thrive in today's market.